Proctor and Gamble looks set to buy Gillette. Dan Kennedy sees this as more proof of David Nyhan’s "Boston isn’t Run by Bostonians Anymore" thesis. And like other buyouts (Hancock, cough cough), this one seems to me at least to be another milking of longterm company value to extract short-term shareholder value before dumping the company.
One thing I wonder: will Proctor and Gamble’s product differentiation strategy (having multiple brands of, say, laundry detergent different only by packaging) have any impact on Gillette products, which are more geared toward flagship brands? I bristle at the price of razors these days but haven’t found an acceptable alternative to Gillette products.
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