Via Boston’s best (only?) gay gossip website, HERE Boston, I’m finally stumbling on news that Krispy Kreme is finally opening up a franchise in Boston, in the Prudential Center. According to Herald reports, this one (unlike some of the New York KK outposts I’ve seen) will have the trademark glassed-in conveyor belts to allow customers to watch the doughnuts being made.
It’s all exciting news, but I have to wonder why only Prudential? Maybe I just don’t find that inside mall a welcoming place to be, but there’s also the curious neglect of the downtown crowd. If they want to enter into the Dunkin Donuts-Starbucks competition, then eventually they’ll need to, well, compete in the part of town where Dunkin Donuts and Starbucks are on every block. Though, it must be admitted that KK coffee is pure swill, so they probably won’t likely get many coffee drinkers but can cut into the donut and pastry offerings of the coffee chains. Also, I wonder: Starbucks in New York stock Krispy Kremes; will they do so here?
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