The Economist has an article on why mobile-phone text messaging just hasn’t caught on in the US like it has in Europe or Asia. Basically it boils down to costs and alternatives: in the US landline phone calls are cheap and free above a certain fixed charge, so the main raison d’etre of texting is gone. But to that we might add another reason: the lousy marketing of mobile phone companies. Maybe if they suggested a reason text messaging would be useful other than complimenting the cheese at a loud party, or playing duck-duck-goose, consumers might be more inclined to go along.
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